We actually don't know why we are doing this. But we definitely appreciate if you want to find some purpose – worship it or see a prophecy, stick some great motivational quotes on the walls of your office, expose the project in art galleries (we've already done this), talk about it on scientific conferences (we've done this too), embed some wisdom on your website, place morals on your products, make people recite it, make calendars with quote for every day (we've already done both) or whatever – don't hesitate and contact us at [javascript protected email address]
We also built a physical bot out of a mannequin and a smartphone. "Mark Tulius" was successfully deployed as a frontman of a Czech experimental band.
The project started with its Czech version, which can be found here.